Rebranding for the Association of Austrian Banks & Bankers
The Association of Austrian Banks & Bankers is responsible for representing the interests of its members at national and international level. On the other hand, it promotes economic, technical and cultural institutions.
In the course of the complete rebranding, the current corporate values and the future direction were first worked out in workshops and used as the basis for all development services in the areas of design and web development. The aim of the redesign of all communication media was to modernise the corporate image, combining traditional values with an innovative, service-oriented approach.
The conception, design and technical realisation of a service area for members made up a large part of the web development. Just like the entire website, the individual services were also to be responsive - optimised for all device sizes. From the information service for members with extensive search and filter options to the event and ordering service - everything was implemented with maximum data security and intuitive usability in mind.
in 2024, a decisive step was at the centre of the further development of the website: accessibility. The revised website enables even better and more inclusive use. All publicly accessible content can now be easily used with assistive technologies such as screen readers or keyboard navigation.
