Rebranding for SPP - Mastering Complexity

SPP HandelsgmbH was an IT trading and service company based in the Vienna Twin Tower. SPP's business purpose was to bring complex IT products to customers in such a way that they could be utilised to their full potential.

This was made possible by the in-depth technical (product) expertise of SPP consultants, close contacts with international software manufacturers and decades of experience with the needs of large companies.

in 2011, together with marketing expert Erwin Matys, we were able to take on a complete rebranding of the company and its products. In close co-operation with the management, we developed strong and clear communication strategies for all channels. In addition to redesigning the logo, claim, website and stationary, we developed stringent and timeless design specifications for all types of communication media. Corresponding templates for the employees formed the basis and were implemented in pilot projects, which we supported in an advisory and design capacity. SPP was highly successful on the Austrian market and beyond and was taken over by the TÜV Austria Group in 2017 and fully merged in 2023.